Businesses thrive with loyal and diverse client bases. Even if you feel comfortable with the clients that you have, a good business owner knows that you should always be on the lookout for new opportunities. Whether that’s expanding your insurance business or just looking for new ways to collaborate with others.
In the insurance world, there are always changing policies and deals that new clients can benefit from, so you should always be trying to appeal to new potential clients. If you’re ready to bring in some new accounts, here are five ways to get more clients for your insurance business.
There is a lot to be gained as a business owner with a vast network. There are many people in the insurance field that can work together to find new opportunities for their business.
When you network among your peers, you can meet other people that are like-minded and working towards the same goals. You can even find client leads and opportunities to get involved in your community through your network.
There are tons of ways that you can get involved and network these days. Some common outlets for networking include
- Joining Online Groups
- Connecting on LinkedIn
- Attending in-person events
- Trade shows
You can also use social media to your advantage by connecting with other business owners on LinkedIn and Facebook. There are tons of online groups where people are talking about your business. These groups can even have potential client leads and offer advice on how to obtain new clients as well.
2. Get Involved in Your Community
Even though there are many ways to network in professional and digital settings, there is nothing quite as impactful as getting involved in your community.
You can find new clients by volunteering in your community. Not only will you be doing good but you’ll be able to talk to the people around you and figure out how your business can help them. You can also give your business great name recognizability by sponsoring a local baseball team or handing out business cards.
You should also always be on the lookout for new businesses that open up in your area. As an insurance business, you may offer policies that can help the businesses around you. Make sure the stop in if you know a new business is opening up and introduce yourself. You may find great long-term relationships and new clients just by being a friendly face in your area.
3. Creating a Marketing Plan for Insurance Business
When you first started your insurance business, you probably had an extensive marketing plan. But is it up to date with the latest tips and techniques?
You can now use social media marketing to your advantage and target new types of clients online. whether you’re running digital ads or writing blogs about insurance-related topics, if you aren’t marketing your business online you’re missing out.
There are simple ways to make your digital marketing more powerful like using SEO and guest blogging on other sites. Be sure to check out this extensive guide on how to use these techniques to bring in new clients as well.
Old-fashioned marketing can also bring in new clients. So don’t skip the mailers to old customers or flyers to drop off around town. The more people you can reach with your marketing plan the higher chance you have of getting new clients.
4. Find your Niche
The insurance business has a broad range of services, and every company will have a niche. Finding that niche is important for bringing in the right clients. You don’t want to advertise homeowners insurance if you specifically work in a commercial. Having a niche will help you figure out what type of people you should be targeting when you’re looking for new clients.
5. Stay in Touch
The insurance business is all about trust, so your clients should know they can rely on you. They probably aren’t thinking about their insurance company every day, so make sure you take the time to send out campaigns and reminders of your business. The better business you provide,the more likely your clients will be to recommend you to their friends and family.
You can easily add this technique to your email marketing campaigns. You can also add initiatives like sending holiday cards to clients’ homes. All of these little things can add up to big leads.
Running an insurance business is a large task and finding new clients may seem like a headache. but with these tips and tricks, you’ll be signing new clients left and right.