If you’re thinking about marketing your business via traditional methods, you may be wondering how postcards can help. After all, a plastic postcard is a great way to build brand recognition. In addition to building brand recognition, postcards also serve a valuable purpose in enhancing the effectiveness of other marketing channels. Let’s explore a few ways postcards can help you reach your target audience. Here are some tips:
Power Words
To make your postcards as effective as possible, you must know what to put in them. Many ineffective marketing campaigns mistake using powerful words that mean nothing. Ineffective marketing campaigns fail to state the business’ intention and purpose clearly. Since postcards have limited space, it is essential to get straight to the point. In this article, we’ll discuss the power words you should include on your postcards to make them as effective as possible.
When creating postcards, you have two options: one for a general audience and another for a specific niche. First, a postcard promoting a limited-time offer should target an audience that knows about the product and is likely to buy it. A second option is to send the same postcard to a mailing list specifically designed for that business. This approach will improve your campaign’s response.
Portrait Orientation
Postcards’ traditional horizontal or landscape layout can blend in with other mail. But by changing the orientation to portrait, your postcard can get more attention and catch the recipient’s eye. This will ultimately result in more customers. The following are some tips for using portrait orientation in postcard marketing. Use them to maximize your message. If you can’t get the attention of your clients with the traditional direction, try a portrait. Then, your postcard may be more appealing to your customers.
QR Codes
A great way to use QR codes in your postcard marketing is to add them to your storefront. In addition to adding value to your client’s experience, these codes can help you build an email list for future communications. By adding QR codes to your storefront, customers can quickly sign up for your newsletter, which means they’ll be the first to know about sales, updates, and more. In addition, you can add codes to menus, receipts, and other print materials.
When used correctly, QR codes in postcard marketing can help you generate more business. They are perfect for appointment booking industries, including medical practices, home services, and automotive companies. Capturing a customer’s contact information increases the likelihood of conversion. Studies have shown that a customer requires six to eight touchpoints before making a sale. By offering value in exchange for a potential customer’s contact information, businesses can significantly increase the likelihood of converting leads into customers.
Promotional Offer or Redeemable Code
Adding a promotional offer or redeemable online code to your postcard marketing can boost response rates and sales. Whether you are selling new products or are aiming to woo existing clients, including a special deal or discount is an excellent way to reach your target audience. Besides, people appreciate the chance to get something for free or to save some money. First, it is essential to know your target audience’s spending habits. The front of your postcard must have a compelling pitch. The reverse side should feature bright colors, photos, and redemption information. Although the size of your postcard may not directly impact your marketing campaign, the texture of the material is essential. Various postcard types will make them stand out from the crowd.