SEO Guide lines 2022

How to learn SEO step by step for beginners in 2022

SEO is an important skill for any online marketer or business owner. It can be a little daunting to learn SEO, but once you get the hang of it, it will be an invaluable asset for your online presence. Here is a on how to learn SEO step-by-step so you can get started on the right foot in 2022:

1) First, familiarize yourself with the basics of SEO. Read articles or books that explain the basic concepts of search engine optimization. This will give you a good foundation to build upon.

2) Next, start experimenting with different techniques on your own website or blog. Try different things and see what works best for your particular situation. There is no one perfect way to optimize a website, so don’t be afraid to business owner. It can help you get more traffic from search engines and make your website more visible to potential customers. If you’re looking to learn SEO, there are a few things you need to know. In this article, we’ll walk you through how to learn SEO step by step.

What is SEO?

  • The methods which are used to improve the search engine ranking.
  • It’s the process to bring your website to the top of Google or Any other search engine.
  • SEO is a process of optimizing any given search word or term for a search engine on your site

How money is made with SEO:

  • Basic Affiliate SEO
  • Basic Client SEO
  • AdSense is Pre-historic

Basic Affiliate SEO:

  • Find products from sites like Click Bank or Offer Vault
  • We rank our sites for relevant keywords
  • We collect a commission on Products we promote
  • We collect payments on leads that we send

Basic Client SEO:

  • We rank their websites for them
  • We receive a monthly check for the service

Not Common Profit Methods:

  • Selling leads directly to businesses
  • Selling SEO services to other SEOs
  • Reputation Management
  • Renting the websites directly to businesses
  • Full out selling the website
  • Selling PBN links

The Cores of SEO:

Four Simple Things:

  • Relevance of the page
  • Authority of the domain
  • Authority of inbound links
  • Relevance of inbound links

Factor A: Relevance of the page

  • The title
  • The description
  • The content of the page
  • The titles of images
  • The videos on the page

Factor B: Authority of the domain

  • Hardest to emulate
  • The links coming into the domain
  • The size/amount of pages
  • Social factors (traffic, click through rate, social signals)
  • Why Forbes ranks very easily
  • Represented by DA (Domain Authority)
  • Inbound Links
  • Power of the pages the links are on
  • Power of the domain the links are on
  • Inbound Links
  • Dog site linking to a video game site (BAD)
  • Dog site linking to dog site Good
  • Power is still carried
  • Anchor text: The text of the link (Dog Training)

The perfect Storm:

  • Relevant Page
  • On a domain with high DA and trust
  • Inbound links with high metrics
  • Links are relevant sites

Keys to Good Pages:

  • 300-500 Words article (Iwriter)
  • Relevant YouTube video
  • links to authority site (authority sites like Wikipedia)
  • Relevant keyword packing (Use the relevant keywords in your article that you find in google keyword planner)

Metrics Finders

  • Majestic SEO (Accurate and Simple)
  • Moz (Best representation of authority)
  • Ahrefs (Most links)
  • SEMrush(similar)

Extensions:

  • Quick SEO by Rank Signals
  • Keywords Everywhere – Keyword Tool
  • Quick SEO
  • Moz Toolbar
  • Majestic Backlink Analyzer

Majestic:

  • (Trust Flow) TF and (Citation Flow) CF
  • Majestic IMO does not explain these very well
  • Both can be manipulated
  • TF is the better representation of authority

Trust Flow:

  • The quality of the sites linking to the sites you are researching. When looking at our competition, we want to see primarily what their trust flow is like. We then compare that with our own site’s trust flow.
  • Trust flow alone won’t definitively tell you can beat a competitor however, I like being able to see exactly how good of a quality their backlinks are so
  • that i can match and beat them

Citation flow:

  • The number of sites linking to the sites you are researching. I primarily use Citation flow to check its ratio in regards to Trust Flow. The closer it is having a ratio then the stronger the site is.
  • However, if its trust flow is much lower than the citation flow then there is good chance the site has been spammed or has backlinks from low quality sources (works in our favor to beat them).

Extension:

Majestic Backlink Analyzer: https://chrome.google.com/webstore/detail/majestic-backlink-analyze/pnmjaflneibolacpepklokkjnakmikmg

Moz:

  • Domain Authority (DA)
  • Page Authority (PA)

Domain Authority (DA):

  • How authoritative and powerful Moz domain believes your Domain to be. Domain Authority is on scale from 1-100.
  • Every single brand-new site starts out with a 1.
  • The more authoritative Moz believes your site to be, the higher it goes.
  • Please note that this does not mean its quality.
  • It’s based upon the sheer power of the sites linking to it. This is the main reason why we use this in conjunction with Majestic.

Page Authority (PA):

  • How authoritative and powerful Moz believes the specific page you are analyzing is.
  • Just like Domain Authority, Page Authority is on a scale of 1-100 and begins at a 1 for a brand-new page.
  • This is also based on the fact that the more authoritative sites linking to this page, the higher the PA.

Extension:

Mozbar: https://chrome.google.com/webstore/detail/mozbar/eakacpaijcpapndcfffdgphdiccmpknp?hl=en

SemRush:

  • Domain Score (DS)
  • Trust Score (TS)

Domain Score (DS):

  • Domain Score is a metric that measures the quality and volume of links pointing to the domain.
  • The closer the score is to 100, the higher the quality of the domain.

Trust Score (TS):

  • Trust Score is a similar metric, used to measure the trustworthiness of a domain based on how many trusted backlinks the domain has.
  • If the Trust Score is significantly lower than the Domain Score, it may be a sign that the domain has a high amount of untrustworthy backlinks.

Extension:

  • SEOQuake: https://chrome.google.com/webstore/detail/seoquake/akdgnmcogleenhbclghghlkkdndkjdjc

Ahrefs:

  • Domain Rating (DR)
  • URL Rating (UR)

Domain Rating (DR):

  • Domain Rating shows the strength of a given website’s overall backlink profile.
  • DR is measured on a logarithmic scale from 1 to 100, with the latter being the strongest.

URL Rating (UR):

  • URL Rating measures the strength of a target URL’s backlink profile and the likelihood that the URL will rank high in Google.
  • UR is measured on a logarithmic scale from 1 to 100, with the latter being the strongest.

Recipe of Ranking:

  • On page Seo
  • Off page Seo
  • Social Signals

On-Page and Off-Page SEO:

Ways of Getting Clients for SEO:

  1. Posting on Facebook that you are providing Seo Services
  2. Offer the business for ranking that you are currently customer of
  3. Find those people which are already paying money to google AdWords for services and offer them the deal of less cost
  4. Post Ad on Craigslist

Craigslist Setting:

  1. Go to My Account > Service Offered
  2. Skilled Trade Services

Softwares:

  • Local Lead Boss

How much to charge clients?

  • Average Traffic% (PPC) value = monthly value
  • Example: 1000 total searches per month
  • #1 will get around 400
  • 400(Average traffic %) X $12.00 (PPC Value) = $4800 Charged by Google Adwards
  • We will get 3rd% of charged by Adwards
  • Which will be 1600$

SEO Flipping:

  • Flip or Flipping term is used in real estate.
  • It’s when someone purchase a house and do improvements to increase its value then sell it for higher price and make profit.
  • Buying Pre-Built websites which are not ranked. Rank them and then resell them.

Buying from Flippa:

  • Go to Flippa.com
  • Click on Established Sites > All Listings

Pay Per Lead:

  • Pay Per Lead is a model in which someone pays you an agreed upon amount for every lead you send to them.
  • This is generally phone calls however it is not limited to just this.
  • For example, If Aleem says he is willing to pay 100$ for every phone call they receive from lead then that’s what I make per call.
  • We will use Callfire to buy a number which we will use it with our YouTube video

SEO Splitting:

SEO Splitting is a process in which SEO services are divided into various Processes. Then they are sold separately to the client.

For Example, Social Network Accounts:

  • Yelp
  • Facebook
  • Twitter
  • Google +
  • Pinterest
  • Linked
  • Any sort of Business Page
  • Google Optimized

Charging each page 20$

Rental SEO:

Renting Service Pages of Clients on our Website.

Monthly Rental Fee Formula:

Total Search volume = X

Revenue per client sale = Y

X (.30) (.20) multiplied by (Y) then divide by 8 = suggested monthly rental fee

Rental Themes:

  • Rent a Serp

Plugin for renting pages:

  • Semeasy: DoubleAgent

Manual Competition Checking:

Few Quick Metrics to check while Picking a keyword to work on:

  • Total searches (Local / Overall)
  • Manual Look on the top 2-3 pages for main keywords
  • Site age of first page results
  • DA/PA – Just for a quick idea
  • No of referring domains/backlinks
  • Presence of YouTube Video results in SERP
  • Presence of Links from Fb, twitter, and other such sites
  • Posts “Date updated” of the 1st to 3rd-page results
  • Number of Double quote results of the main keyword.
  • Presence of EMDs, PMDs
  • Presence of multiple ecommerce results.
  • Difference in Results on.com/.in/.co.uk etc.

Tools needed:

  • SEO Quake Extension
  • Keywords Everywhere Extension
  • Moz bar
  • Ahrefs/ or any good alternative
  • Whois

Plugins:

Plugins for SEO:

  • Yoast SEO
  • All in One SEO Pack
  • Google XML Sitemaps by Arne
  • Google XML Sitemaps for Images by Amit
  • Google XML Sitemaps for Videos by Amit
  • Video XML Sitemap Generator
  • SEO Optimized Images
  • SEO Friendly Images
  • SEO Smart Links – Premium Edition
  • 404 Redirection
  • Analytics Reduce Bounce Rate
  • New: Reduce Bounce Rate
  • WP Last Modified by Rahul
  • Shareaholic – Related Content
  • P3 (Plugin Performance Profiler)

Plugins for Keyword research and on page:

  • SEO by SQUIRRLY

Plugins for Testimonials:

  • Testimonials by Aihrus

Plugins for Security:

  • Sucuri Security

Plugins for Contact Form:

  • Contact Form 7
  • Yet Another Related Posts Plugin

Plugins for checking visitors:

  • Slim Stat Analytics

Social Plugins:

  • Monarch
  • AccessPress Social Counter        
  • Simple Social Icons
  • Shareaholic | share buttons, analytics, related content
  • WP Social Updater
  • Social Explosion
  • WPSocial SEO Pro

Analytics Plugin:

  • Complete Analytics Optimization Suite (CAOS)

Useful Plugins:

  • PushCrew

Push Notifications:

  • Onepress

Plugins for Schema:

Plugin for Ratings:

  • Schema Creator

Plugins for Auto Social Sharing:

  • NextScripts: Social Networks Auto-Poster

Rich Snippets:

  • All in One Schema.org Rich Snippets

Tips:

  • Share your social network page, profiles links to each other

Tool for Checking Web check web 2.0 blogs and Social Networks:

  • Use Knowem.com

SEO Checklist:

Create Web 2.0 Blogs
Set up Google WebMaster Tools
Set up Bing Webmaster Tools
Set up Google Analytics
Set up Yandex Webmaster Tools
Optimize Website Speed
Install and Setup Yoast SEOCreate and Update Robots.txt
Use Screaming Frog to Audit Website
Check the Heading, oversize Images, Indexing, etc.
Setup Auto poster for Submission and Social Websites
Submit Website to CSSlight
Change PermalinkAdd Author Facebook link
Update list of WP Updaters
Install SEO Plugins

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